The biggest goal for any marketing technique is to build a brand authority. Now, as the competition has grown and different mediums have propped up, audiences start going back to tried and trusted products and services, which is why building trust with the audience remains paramount.
This is one of the biggest reasons why social media has become the perfect partner for content marketing, especially when it comes to Instagram, which has become a platform catered to attract interest which is remotely close to being visually exciting.
Instagram is the second-most-used platform after Facebook and it should be the platform where brands should look to direct more traffic to their WordPress blogs. Here is how to do it:
Use Your Instagram Bio as a Call-to-Action
Instagram profiles does not have many options as far as customization is concerned, but there is one key area which should be taken advantage of. You can not only optimize your Instagram bio but also leave space and area to put in keywords for search engine optimization. This can act as a call-to-action promoting your blog website.
You have to input your WordPress blog as the main website link on your profile. This can be the only clickable link which you will have on your entire Instagram profile and hence, always make it count. One can use this link to direct the user to your blog homepage, or even to a specific post if you are looking to promote either your latest or most popular entries.
Always, add a call-to-action phrase in your bio which encourages visitors to click the link to visit your blog. Now, if you decide to promote a specific post always add the title or topic which will generate more interest. This is one sure way to attract more readers likely to engage with your post.
One can always highlight your link and call-to-action phrase by adding emojis or special characters to draw the eye where you want them. Brands often use coloured arrows which are a more frequent choice as they direct to their link.
One can always give the followers a sneak peak of your blog content by sharing excerpts from each entry through Instagram feed posts and Stories. One can also format your hardest-hitting quotes, valuable insights, and a host of how-to which is a great way to establish your blog as a consistent and reliable source of information.
Now, if we take a look at Instagram feed posts, one can add text to an image and then place it in your scheduled queue. One can also mention the full blog title in the caption along with a call-to-action phrase in order to click the link in your bio.